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Example 1: Established International Resellers for a Private Indonesian Enterprise Software Company
Indonesian software company with no international sales
We established resellers in Malaysia, Thailand and Philippines via our own distributor organisation
The international reseller network boosted the company value
Company was valued at 120 million USD when they merged with a Thai public company in 2022
Example 2: Entering New Vertical for Thai Public Company
The company was working mostly in their established verticals, but realised this related market had much better margins
They had a couple of customers in this new market, but were only winning them via organic expansion of their existing customer base
We set up an organised prospecting process for them, focused on the new market, using Linked In and email
In the last 18 months, we have won deals in this new vertical with two Fortune 500 companies, and one large regional airline.
The company are using these new customers to get well positioned in analyst reports. This will lead to further large deals and help consolidate their position as leader in both established and new markets
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